PARLE G CASE STUDY IVEY

Parle has nearly 1, wholesalers, careering to 4,25, retail outlets directly or indirectly. Based on the SWOT analysis, which has been done in detail, we can deduce the issues and constraints affecting the product and its Target base. This will help the company to maintain its brand image for long time. For decades, the product was instantly recognized by its iconic white and yellow wax paper wrapper with the depiction of a young girl covering the front. Parle-G Case Solution Facebook.

With a reach spanning even to the remotest villages of India, the company has definitely come a very long way since its inception. Now-a-days Britannia has adopted intensive advertisement such as through media to promote their products. Competition has, of course, been trying to wean away customers from Parle. This is because of entry of several new companies into this market. Today, though Parle has a commanding position in the biscuit industry, the future may be much more competitive in this industry. Parle-G is an established company globally, but it currently faces a huge problem.

The immense popularity of Parle products in India was always a challenge to their production capacity. Its pafle punch-line was Parle-G: Parle is the winner of Gold and 26 Silver and 4 bronze awards at the Monde Selection Awards, the global standard for quality in Food category.

Parle-G Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

The Objective of the case study is to find out the reasons for the preference of people in Glucose biscuit also to know why Parle-G is no. Quality — Our Ifey Retrieved from http: This can affect the performance of the company.

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The Value for money positioning helps generate large sales volumes for the products. Economic Value Added Analysis.

Be it a big city or a remote village of India, the Parle G symbolizes quality, health and great taste. There are strong regional brands, including Priya Gold westCremica north and Anmol east.

This is because of entry of several new companies into this market.

parle g case study ivey

ITC Foods Ltd has expanded network and is promoting its Sun feast biscuits across schools in the country. This is because of entry of several new companies into this market. As part of the efforts towards a larger share of the global market, Parle has initiated ivsy process of getting ISO certification.

parle g case study ivey

The major learning objectives are as follows: Not that the company didn’t try to raise prices to offset the overall hike in costs. Thus company is facing threat due to the new substitute products. Last fiscal, Parle had sales of Rs 3, crore Rs 35 billion. Even today, the great tradition of taste and nutrition is consistent in every pack on the store shelves.

Parle-G Harvard Case Solution & Analysis

Always, the accent was on self-sufficiency. The brand is estimated to be worth over Rs 2, crore Rs 20 billionand contributes more than 50 per cent of the company’s turnover Parle Products is an unlisted company and its executives are not comfortable disclosing exact numbers.

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parle g case study ivey

Due to proper packaging the quality of the biscuits will be retained and will not suffer loss if goods are spoiled before it reaches their place.

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Golu Galata Retrieved from http: The gamble paid off: A two hundred strong dedicated field force services these wholesalers and retailers. Apart from the original factory in Mumbai, Parle has manufacturing facilities at Neemrana RajasthanBangalore and Bahadurgarh Haryana. This can also help them paarle into different related markets.

Parle-G is available for Rs 50 a kg. Parle is, of course, not doing it for charity. Fake brands like Parle G, Parle Jee tried to extract market share. The Objective of the case study is to find out the reasons for the preference of people in Glucose biscuit also to know why Parle-G is no.

Hence, there is lot of scope in marketing strategy.