RJMETRICS CASE STUDY

Want to read the Boxter White Paper? Here are two things that jumped out to me. They also now have dozens of case studies and white papers behind an email collect. Then when Airbnb became a hot topic they did a story about their data, and so on. If you have a story to share, get in touch. Three months later they had a company say “Yes”.

Bob and Jake built an online demo after learning that customers wanted to see a product before agreeing to buy it. This would allow us to see which paragraphs were particularly compelling low dropoff and which ones needed some more work high dropoff. Slicing data can be extremely beneficial, or it can just be analysis for analysis sake; it depends on whether you ask yourself what you want to gain from the analysis before you make the changes. These engagement metrics were the focus for my marketing team after we published a major report. They both had the itch to start their own startup. Want to read the Boxter White Paper? There were a few problems with PDFs:

rjmetrics case study

Since they had built the business on lean startup principles they were able work out all the difficult challenges early on. They were able to tap into Twitter’s API and rjmetrixs out a huge amount of data.

How RJ Metrics measure content engagement with Snowplow: a case study

Disqualify those users returning to the page, concentrating only on unique views: Big thanks to Drew for sharing this with us and the wider Snowplow community! They generated a bunch of real looking data for a company called Vandelay Industries and started sending people to it. Because of these reasons we made the decision to do rjketrics with PDFs in favor of putting the entire report on the web, gated only by a modal asking for an email address.

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Splitting the data by source organic, Twitter, etc. They also now have dozens of case studies and white papers behind an email collect.

It started out with just the two of them working in Bob’s attic in Jersey. In true lean startup fashion they didn’t build anything until they had paying customers lined up. The plan was for Bob to rjmetgics the tools and Jake to sell them. They then spent a month working crazy hours to actually build this product.

How RJ Metrics measure content engagement with Snowplow: a case study

Want to read the Boxter White Paper? Jake had a previous landscaping company. All it took was seven years of hard work, a validated idea and being in the right place at the right time. This change would be focused on moving the users in green to above that orange casee So, with this context, what can we tell from this graph?

rjmetrics case study

But over time they realized that for-profit businesses could benefit from the same type of tools, plus they were faster moving and have more money to spend. Bob and Jake built an online demo after learning that customers wanted to see a product before agreeing to buy it. Rj,etrics over 1 means a company is leaving a lot of money on the table and won’t scale up as fast.

They complement each other well, and have built up an even bigger team of people to support the company. When analyzing this data, there are a casee things we needed to keep in mind: And Bob had built a Texas Hold ‘Em odds calculator in college.

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These engagement metrics were the focus for my marketing team after we published a major report. Add content indicators horizontal lines for different sections of the report: Bob on the other hand hated the work, so he started writing software to do the job for him.

rjmetrics case study

For the first 18 months they didn’t pay each other anything. He asked non-profits a long list of questions about possible solutions they might want to buy.

So to fix that problem they moved their office into Philly. They realized interns weren’t going to work that summer in an attic without air conditioning. Slicing data can be extremely beneficial, or it rjemtrics just be rjmetricw for analysis sake; it depends on whether you ask yourself what you want to gain from the analysis before you make the changes. They were super frugal in the early days and kept costs low, so they could bootstrap the company off their savings.

Jake got really good at doing a cold calls a week collecting data and figuring out the right questions to ask. If someone says they don’t have the money in the budget until next quarter, then ask them to sign an agreement to purchase at a later date.

Content marketing is what propelled RJ Metrics into a rapidly growing trajectory. And it will be exciting to see RJ Metrics grow towards becoming a billion dollar company.