TIPP EX HUNTER SHOOTS A BEAR CASE STUDY

March 15, at 9: Join 1, other followers Sign me up! Shares, likes and comments on Facebook: Email required Address never made public. The season 2 of the bear and the hunter is not a repeat action but a further step that contributes to the construction of the consistent image of the product and the brand. By continuing to use this website, you agree to their use.

All these efforts help to create an engagement among the audience in the way of providing special experience with the product. Email required Address never made public. You are commenting using your Facebook account. The Tipp-ex YouTube channel: This is not advertising RT CriMilitello:

Shares, likes and comments on Facebook: You etudy commenting using your Twitter account. The decrease of brand mention within a short period of time in social networks is as common as the its increase and this follow up campaign definitely helps a lot in maintaining the popularity of this campaign and the brand.

Enter your email address to subscribe to this blog and receive notifications of new posts by email. The campaign is logically signed: Create a free website or blog at WordPress. The target is pupils, students and customers of Tipp-ex.

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So it was a Europe-wide campaign unbeatable in cost efficiency and definitely a winner in business terms. By continuing to use this website, you agree to their use.

Tipp-Ex – A hunter Shoots a Bear / Case study | Adland

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tipp ex hunter shoots a bear case study

To find out more, including how to control cookies, see here: All these efforts help to create an engagement among the audience in the way of providing special experience with the product. By continuing to use this website, you agree to their use.

More than 50 different hilarious endings can thus be discovered. However, there are also drawbacks like the lack of control that companies should take into consideration when they are trying to use new media instead of mass media as tools of promotion.

Tipp-Ex – A Hunter Shoots a Bear

You are commenting using your Google account. Describe the brief ed the client: Follow-ups This company launched once again the season 2 of this interactive campaign with the funny bear in Leave a Reply Cancel reply Enter your comment here The tippexperience hit countries around the world. Twitter Facebook LinkedIn Pinterest.

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You are commenting using your Google account. Explain why the method of promotion was most relevant to the product or service: March 15, at 9: The Tipp-ex YouTube channel: It starts with a video on YouTube featuring a hunter out in the woods and suddenly facing a bear.

tipp ex hunter shoots a bear case study

Concerning this, we can draw a conclusion that this campaign indeed has an impact on people, at least from a brand awareness perspective.

Email required Address never made public. July 1, Author: Client BIC with their new correction product: The possibilities are infinite. On the other hand, 42 alternative scenes were shot so anything you write gets a video response. Olivier Bennoun Web Production: Join 1, other followers Sign me up!

Anything in particular you would recommend about it?